B2B Technology Marketing Journal

Marketing Campaign Model Canvas – Free and Exclusive Download


Marketing Campaign Model Canvas (MC2) is an aid for marketers to articulate and consolidate their campaign planning, quickly and easily.

Download Marketing Campaign Model Canvas

The Marketing Campaign Model Canvas focuses on the essentials to get a campaign off the ground and yield results.

Marketing Campaign Model Canvas - Prospect's pain points, Solution's value proposition, Key activity drivers and metrics, Content and Promotion Channels, Cost structure and projected ROI

Download the MC2 canvas for an easier route to getting management buy-in and a more effective campaign. The FREE download contains a print-ready PDF of the canvas and the template and guidelines in PPT format.

MC2 is developed by the team at GetIT Comms, inspired by Alex Osterwalder’s Business Model Canvas. Released under the Creative Commons Attribution-Share Alike 3.0 Unported License.

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About the author


Anol has over 18 years of experience in consulting hi-tech and telco clients in the field of B2B marketing strategy.

He is a regular columnist in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia

Anol has given keynote addresses, and been a panelist, at BMA (Chicago), Canalys, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, etc.


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B2B Technology Marketing Journal
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