B2B Technology Marketing Journal
Category

News

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6 Approaches To Storytelling In B2B Marketing

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The claim that facts and rationalisations alone decide business purchases is a myth. In every purchase (even in B2B), people make the decisions, not companies. And good storytelling is what drives people to make decisions.
Stories have a universal power… Read more

The Importance Of Staying Agnostic

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Here’s a common scenario: midway into an organisation’s agnostic, vendor-neutral content marketing approach, the decision-makers feel there isn’t enough of a ‘push’ for their brand name or an upcoming product release. So they grab the wheel. The campaign ends up… Read more

B2B Technology Marketing Journal
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