There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy… Read more
In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.
The… Read more
Marketers still pining for the old days of high organic reach on the Facebook News Feed are in for bad news. The News Feed has evolved into a complex beast that challenges content creators.
With the latest updates to the… Read more
Video marketing is a double-edged sword. While sleek productions with good visuals stick with the audience, they come with a drain on your business’ time and resources. Not to mention the pain of measuring ROI.
But with recent… Read more
So here comes yet another update to the Facebook News Feed algorithm – less organic content that looks ‘overly promotional’ from Pages.
Starting January 2015, we’ll see less of:
Posts that solely push people to buy a product or install … Read more