ABM for 2020, Part 1: Know Exactly Who To Target

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when that magical moment happens, what is the best way to get their attention, engage them, perhaps even impress them so that they are ready to see a demo, or meet

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Anol Bhattacharya

Anol has over 15 years of experience in consulting hi-tech and telco clients (including Cisco Systems, StarHub, IBM, Hitachi GST, IDC Asia Pacific, HP, and Dimension Data) in the field of B2B marketing strategy and consulting, demand generation, lead generation and nurturing, social media strategy & implementation, interactive digital media for marketing initiatives, and user experience design. He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia, and is the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia. Anol has given keynote addresses, and been a panelist, at major marketing conferences across the region, including Canalys Singapore, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, and BMA (Chicago).

Asuthosh Nair

Asuthosh closely tracks development in content marketing and its growing influence in B2B technology marketing in Asia. His passion for visual expression and keen sense of storytelling coupled with his background in Engineering enables him to convey a wide range of information across a wide audience spectrum with flair and panache.

TM Arun Kumar

Arun has been a technology journalist for over 20 years and during the time has led editorial teams at various leading media houses in India. He has covered the technology industry in India since the time 80386 was cutting edge, MS DOS was the predominant desktop OS, and Internet access was still a few years away. He brings a deep understanding of both technology and business and is fascinated by how technology is disrupting the world of business across industries. He is passionate about the business of technology and its impact on various industries and the overall economy.

Sunil Shah

Sunil has been a technology journalist and editor for over a decade. He prides himself on his ability to tell a story clearly and concisely. This is particularly apparent in the content he produces, which contains an expert blend of storytelling and product marketing. Sunil is constantly looking for the perfect styles and medium to deliver the client’s message.

Sadhana Subramanian

Sadhana has been living and breathing technology for over a decade. She has been an editor and writer for one of the world’s biggest tech media publishing houses. She has a penchant for seeking stories hidden in everything she reads, watches, and experiences. She believes storytelling is an art and the best stories are those that are compelling enough to influence the masses and bring about positive change.

Nadiah Jamaludin

Nadiah Jamaludin is a business development manager whose winning personality shines through in more ways than one. She’s naturally well-liked by her colleagues and clients. But it is her far-sighted vision—developed over almost a decade in sales—that helped win strategic partnerships and deals that drive short term sales efforts, and long-term growth opportunities.

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