There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when that magical moment happens, what is the best way to get their attention, engage them, perhaps even impress them so that they are ready to see a demo, or meet
Rodger Jones, Director-Brand Strategy, Bader Rutter, says the Brand Asset Management model helps B2B marketers focus on brand positioning and create competitive differentiators. What makesMore
B2B technology marketing is having its Star Trek moment: It’s going where no man has gone before. New technology, new processes, and new responsibilities (havingMore
What do you get when you mix a former CIO, the co-founder of two technology companies, and a blogger? You get Arun O. Gupta, oneMore
As B2B technology marketers, many of us spend much of our working lives trying to understand IT decision-makers. What makes them tick? What are theirMore
So, you are a marketing manager for a B2B technology company. Congratulations! The work’s interesting, and the pay’s pretty good. But you have a problem. How do you divvy upDiscover More
Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing. In fact, almost 90% of B2B technology marketers I’ve met recently at ourMore
As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look for one, replete with sniffer dogs, drones, and Golden RetrieverMore
Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our marketing efforts aligned with the needs and requirements of theseMore
You can tell a lot about a people by the way they cross the road, can’t you? For example, in India, where I live, most people don’t wait to get a clear and open pathMore
A wise man once said: All marketing is a calibration of friction. Sure, that wise man is me. But that doesn’t rob it of its truth, yes? Look at it like this: Marketing’s a bitMore
Today, content marketing is a strategic marketing approach that all B2B technology companies use. But if everyone is doing it, how can you differentiate yourself? By using interactive content. Here are three reasons why: TheMore
Anol has over 15 years of experience in consulting hi-tech and telco clients (including Cisco Systems, StarHub, IBM, Hitachi GST, IDC Asia Pacific, HP, and Dimension Data) in the field of B2B marketing strategy and consulting, demand generation, lead generation and nurturing, social media strategy & implementation, interactive digital media for marketing initiatives, and user experience design. He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia, and is the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia. Anol has given keynote addresses, and been a panelist, at major marketing conferences across the region, including Canalys Singapore, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, and BMA (Chicago).
Asuthosh closely tracks development in content marketing and its growing influence in B2B technology marketing in Asia. His passion for visual expression and keen sense of storytelling coupled with his background in Engineering enables him to convey a wide range of information across a wide audience spectrum with flair and panache.
Arun has been a technology journalist for over 20 years and during the time has led editorial teams at various leading media houses in India. He has covered the technology industry in India since the time 80386 was cutting edge, MS DOS was the predominant desktop OS, and Internet access was still a few years away. He brings a deep understanding of both technology and business and is fascinated by how technology is disrupting the world of business across industries. He is passionate about the business of technology and its impact on various industries and the overall economy.
Sunil has been a technology journalist and editor for over a decade. He prides himself on his ability to tell a story clearly and concisely. This is particularly apparent in the content he produces, which contains an expert blend of storytelling and product marketing. Sunil is constantly looking for the perfect styles and medium to deliver the client’s message.
Sadhana has been living and breathing technology for over a decade. She has been an editor and writer for one of the world’s biggest tech media publishing houses. She has a penchant for seeking stories hidden in everything she reads, watches, and experiences. She believes storytelling is an art and the best stories are those that are compelling enough to influence the masses and bring about positive change.
Nadiah Jamaludin is a business development manager whose winning personality shines through in more ways than one. She’s naturally well-liked by her colleagues and clients. But it is her far-sighted vision—developed over almost a decade in sales—that helped win strategic partnerships and deals that drive short term sales efforts, and long-term growth opportunities.