As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look for one, replete with sniffer dogs, drones, and Golden Retriever Beacons–if you are a Marvel… Read more
There’s no debate about it. Yes, emotions play a large role in B2B technology marketing. Let’s accept this and move on shall we?
Great! So now that we’re on the same page, you may like to know that there are… Read more
Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our marketing efforts aligned with the needs and requirements of these partners?
While enterprise technology marketing… Read more
You can tell a lot about a people by the way they cross the road, can’t you? For example, in India, where I live, most people don’t wait to get a clear and open path to the far sidewalk before… Read more
A wise man once said: All marketing is a
calibration of friction.
Sure, that wise man is me. But that
doesn’t rob it of its truth, yes?
Look at it like this: Marketing’s a bit like that weird game called… Read more