We are almost done with our whitepaper on B2B Social Media Marketing. Here’s what you can expect:
Why social media can play a major role in B2B marketing
How can you start with social media – the basic rules of engagement
How are others doing it
Getting your money back (Discussion on Social Media ROI)
How do you actually listen using Twitter
How can you fail in social media (things to avoid)
Featuring the latest thinking from social media experts, lessons learnt from our own social media experience, and lots of real life examples, the whitepaper will help you kick start or enhance your social media initiatives. To be published in the second-half of January 2010, it will be free to download from this site. Look out for it!