B2B Technology Marketing Journal

Abuzz: Social Media Monitoring on the go


Abuzz is a new iPhone app which lets you search Twitter, blogs, the forums and Digg. We downloaded, tried it out, and we are impressed!

With Abuzz you can monitor your social media campaigns or conversation around your brand and save your searches as campaigns for quick access. It also got an inbuilt minimalist Twitter client.


B2B Marketers – give Abuzz a try – it’s Just $2.99 and available at App store.

Download Abuzz.

From the site: with Abuzz, you can –

Create campaigns
Separate different search sets into campaigns and save yourself some scrolling. Add and delete campaigns at will, or change the list order. It’s all under your control.

Browse results
Browse and interact with your results. We’ve built in a lightweight Twitter client for basic interaction with tweets. Blog, forum and Digg results open in an embedded Safari window so you’ll never have to leave the app.

Tag items
Tag your favorite search results, tweets and other URLs so that you don’t have to go looking for them again.

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About the author


Anol has over 18 years of experience in consulting hi-tech and telco clients in the field of B2B marketing strategy.

He is a regular columnist in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia

Anol has given keynote addresses, and been a panelist, at BMA (Chicago), Canalys, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, etc.

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