B2B Technology Marketing Journal

Types of B2B Trade Show Visitors (Fun post)


Based on our recent gig at CommunicAsia 2010, and tremendous amount of ‘research / analysis’ πŸ˜› we are finally able to draft a nomenclature of B2B trade show visitors! Most of the visitors at our booth were simply awesome! We had great conversations. There are lots of potential business and partnership opportunities in the horizon too. But there are few rare and endangered species of trade show visitors worth mentioning. Emily managed to draw some caricatures on the spot – take it with a light heart and enjoy!

Obsessive Compulsive Brochure Collector (OCBC)

Must…collect…all..printed materials. I have no idea what I am going to do with those. But still…May be one day I’ll build a giant paper castle.

Brochure Collecter

The “Walker”

Just walking around…not visiting any booth…making up for my lack of regular work-out!


The “Goodies Collector”

I can has goodies? Anything from free pen, mouse-pad to USB drives – must have all…

Goodies Collector

The “Questioner”

I have nothing to do with your product / solution. But still… I have the right to question everything!


The “Overseas visitor”

Jet-lagged eyes and roll-on luggage. “When this will end and I can go shopping?”

Overseas Visitor

Did we miss any ‘types’? Let us know. πŸ™‚

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About the author


Anol has over 18 years of experience in consulting hi-tech and telco clients in the field of B2B marketing strategy.

He is a regular columnist in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia

Anol has given keynote addresses, and been a panelist, at BMA (Chicago), Canalys, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, etc.


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