- Are your B2B marketing activities (social media / PR / PPC Ads / content marketing) integrated / synchronized? If yes – how? If not – why? What are the roadblocks?
- How can content marketing leverage social media? And/or can social media leverage on content marketing?
- How can we integrate email / drip campaigns – with social media?
- How can PR be integrated with marketing? What are the roadblocks?
- How can marketing automation help to integrate? What are the speed bumps in the real world?
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