The B2B Marketing Masterclass – Bento-U – Now Open!


We’re proud to announce the launch of Bento-U, a Masterclass with a mission – to share the practical insights we’ve gained about marketing over the years, and how to put them to good use in your day-to-day.

Enter Bento-U
Module 1:
The Laws of Attraction

(Yes, module one. This is just the beginning.)

We’ll talk about lead generation and lead nurturing: the ways to populate your funnel and guide potential customers down it. We’ll discuss the ins and outs of content marketing: how to use what you’ve already got to establish yourself as a trusted authority. And we’ll show you something that’ll change the way you work: a hands-on display of marketing automation in action.

Sign up now and join us at SiTF House on the 14th of May, and we’ll spend the day digging into the first half of the stuff you need to know to pump up your B2B marketing returns.

We’ve come a ways here on B2Bento. Over four-odd years and more than two hundred pieces of fact, opinion, art and science, we’ve delved down to marketing’s molten core – and, like Journey to the Center of the Earth, discovered a whole new world. 

And now, we’re going to take you into that world!

Bento-U Module 1: The Laws of Attraction is brought to you by the Productivity & Productisation Programme Office (PPPO), an initiative of the Singapore Infocomm Technology Federation and the Infocomm Development Authority of Singapore, in partnership with GetIT Comms.

After 5 years of selling IT equipment and solutions, Chester came to GetIT to write about them instead. Pairing a long-time writing hobby with his experience on the corporate sales beat, he brings his own blend of storytelling to our clients and audiences.

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