B2Bento – B2B Technology Marketing Asia Pacific, Singapore and India
B2B technology marketing in Asia is maturing fast, in a trajectory that doesn’t always mirror the US or Europe. The enormous disparity in cultures, consumption habits and technology purchase patterns means that the B2B tech marketer must have an array of strategies, tactics and tools at one’s disposal. We aim to capture what is quintessential about B2B tech marketing in Asia with a focus on Singapore, India and Asia-Pacific as a whole. You will find the the latest developments, views, how-to’s and event coverage — selected and customised just for you by the GetIT Comms team.
Anol has over 15 years of experience in consulting hi-tech and telco clients (including Cisco Systems, StarHub, IBM, Hitachi GST, IDC Asia Pacific, HP, and Dimension Data) in the field of B2B marketing strategy and consulting, demand generation, lead generation and nurturing, social media strategy & implementation, interactive digital media for marketing initiatives, and user experience design.
He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia, and is the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia.
Anol has given keynote addresses, and been a panelist, at major marketing conferences across the region, including Canalys Singapore, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, and BMA (Chicago).
Asuthosh closely tracks development in content marketing and its growing influence in B2B technology marketing in Asia. His passion for visual expression and keen sense of storytelling coupled with his background in Engineering enables him to convey a wide range of information across a wide audience spectrum with flair and panache.
Sunil has been a technology journalist and editor for over a decade. He prides himself on his ability to tell a story clearly and concisely. This is particularly apparent in the content he produces, which contains an expert blend of storytelling and product marketing. Sunil is constantly looking for the perfect styles and medium to deliver the client’s message.
Gopal leads the content initiatives for GetIT. His experience in journalism, further moulded by a stint in leading marketing initiatives at a startup, makes him an ideal candidate for the job. While he’s an adventure junkie, and believes in living life to the fullest, Gopal also loves taking up marketing challenges at GetIT and helping them succeed.
Leo Boon Yeow
As an ex-tech journalist, Boon Yeow is passionate about both technology, and writing—both of which he gets to do at GetIT. As a Content Producer at GetIT, he works very closely with the graphic designers when conceptualising campaigns. He’s highly dedicated to his work, but outside of work, his dedication to his family is just as high.
Ishan has been a journalist with mainstream as well as B2B media. He brings a crisp blend of traditional and modern writing ethos to the content he produces. He strongly believes that working smart is as important as working hard, which enables him to produce content at a breakneck pace without sacrificing on quality.