B2Bento – B2B Technology Marketing Asia Pacific, Singapore and India
B2B technology marketing in Asia is maturing fast, in a trajectory that doesn’t always mirror the US or Europe. The enormous disparity in cultures, consumption habits and technology purchase patterns means that the B2B tech marketer must have an array of strategies, tactics and tools at their disposal. We aim to capture what is quintessential about B2B tech marketing in Asia with a focus on Singapore, India and Asia-Pacific as a whole. You will find the the latest developments, views, how-to’s and event coverage — selected and customised just for you by the GetIT Comms team.
Anol has over 15 years of experience in consulting hi-tech and telco clients (including Cisco Systems, StarHub, IBM, Hitachi GST, IDC Asia Pacific, HP, and Dimension Data) in the field of B2B marketing strategy and consulting, demand generation, lead generation and nurturing, social media strategy & implementation, interactive digital media for marketing initiatives, and user experience design.
He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia, and is the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia.
Anol has given keynote addresses, and been a panelist, at major marketing conferences across the region, including Canalys Singapore, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, and BMA (Chicago).
Asuthosh closely tracks development in content marketing and its growing influence in B2B technology marketing in Asia. His passion for visual expression and keen sense of storytelling coupled with his background in Engineering enables him to convey a wide range of information across a wide audience spectrum with flair and panache.
TM Arun Kumar
Arun has been a technology journalist for over 20 years and during the time has led editorial teams at various leading media houses in India. He has covered the technology industry in India since the time 80386 was cutting edge, MS DOS was the predominant desktop OS, and Internet access was still a few years away. He brings a deep understanding of both technology and business and is fascinated by how technology is disrupting the world of business across industries. He is passionate about the business of technology and its impact on various industries and the overall economy.
Sunil has been a technology journalist and editor for over a decade. He prides himself on his ability to tell a story clearly and concisely. This is particularly apparent in the content he produces, which contains an expert blend of storytelling and product marketing. Sunil is constantly looking for the perfect styles and medium to deliver the client’s message.
Sadhana has been living and breathing technology for over a decade. She has been an editor and writer for one of the world’s biggest tech media publishing houses. She has a penchant for seeking stories hidden in everything she reads, watches, and experiences. She believes storytelling is an art and the best stories are those that are compelling enough to influence the masses and bring about positive change.
Leo Boon Yeow
As an ex-tech journalist, Boon Yeow is passionate about both technology, and writing—both of which he gets to do at GetIT. As a Content Producer at GetIT, he works very closely with the graphic designers when conceptualising campaigns. He’s highly dedicated to his work, but outside of work, his dedication to his family is just as high.