B2B Technology Marketing Journal
Author

Anol

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Anol has over 18 years of experience in consulting hi-tech and telco clients in the field of B2B marketing strategy. He is a regular columnist in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia Anol has given keynote addresses, and been a panelist, at BMA (Chicago), Canalys, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, etc.
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The Evolving Face of B2B Technology Marketing

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It’s an exciting time to be a B2B technology marketer. After decades of reiterating the same old formula of just supporting sales with colourful brochures full of gobbledygook and placing adverts in trade journals, the possibilities for B2B marketers have… Read more “The Evolving Face of B2B Technology Marketing”

B2B Telco and ISP Marketing Challenges Today

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The spectrum of service offerings from telecom companies and internet service providers, especially on the B2B side, are getting broader exponentially. Profit margins from traditional bread-and-butter services are thinning, while the lines between telecom companies and technology vendors are blurring.… Read more “B2B Telco and ISP Marketing Challenges Today”

3 iPhone Apps for Marketers

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As marketers, we have dozens of apps available to make our jobs easier – or perhaps a better word is possible, since staying abreast of things on the go is the name of the game these days.
With that, we’re… Read more “3 iPhone Apps for Marketers”

B2B Technology Marketing Journal
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