As an ex-tech journalist, Boon Yeow is passionate about both technology, and writing—both of which he gets to do at GetIT. As a Content Producer at GetIT, he works very closely with the graphic designers when conceptualising campaigns. He’s highly dedicated to his work, but outside of work, his dedication to his family is just as high.
Today, content marketing is a strategic marketing approach that all B2B technology companies use. But if everyone is doing it, how can
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Account-Based Marketing has been seeing a large increase in popularity lately. This is mostly thanks to the growing number of digital tools that make ABM much more effective than ever before.
It’s now highly sought after by B2B marketers, who… Read
There’s no debate about it. Yes, emotions play a large role in B2B technology marketing. Let’s accept this and move on shall we?
Great! So now that we’re on the same page, you
MoreYour customers are now empowered by technology. Everything, from how their organisation operates, to their business model has changed or is changing, just so their businesses can stay relevant in this digital
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Today, content marketing is a strategic marketing approach that all B2B technology companies use. But if everyone is doing it, how can you differentiate yourself? By using interactive content.
Here are three
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Do you feel like an imposter? I know I do.
Most of us have been there before. That feeling of being a fraud. It can happen to anyone, in any profession. And it
Account-Based Marketing has been seeing a large increase in popularity lately. This is mostly thanks to the growing number of digital tools that make ABM much more effective than ever before.
It’s now
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