B2B Technology Marketing Journal
Your customers are now empowered by technology. Everything, from how their organisation operates, to their business model has changed or is changing, just so their businesses can stay relevant in this digital economy.
Most critical of all, however, is that… Read more
Today, content marketing is a strategic marketing approach that all B2B technology companies use. But if everyone is doing it, how can you differentiate yourself? By using interactive content.
Here are three reasons why:
The average attention span has shrunk … Read more
Do you feel like an imposter? I know I do.
Most of us have been there before. That feeling of being a fraud. It can happen to anyone, in any profession. And it happened to me.
In the beginning, life… Read more
Account-Based Marketing has been seeing a large increase in popularity lately. This is mostly thanks to the growing number of digital tools that make ABM much more effective than ever before.
It’s now highly sought after by B2B marketers, who… Read more
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress… Read more
B2B Technology Marketing Journal