B2B Technology Marketing Journal
Do you feel like an imposter? I know I do.
Most of us have been there before. That feeling of being a fraud. It can happen to anyone, in any profession. And it happened to me.
In the beginning, life… Read more
Account-Based Marketing has been seeing a large increase in popularity lately. This is mostly thanks to the growing number of digital tools that make ABM much more effective than ever before.
It’s now highly sought after by B2B marketers, who… Read more
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress… Read more
We recently covered how you can use data visualisation to blow-up user engagement. Getting started is incredibly easy. Just sign-up for a DataWrapper account, insert data, and you’ve got yourself a great little visual that represents at least a full-page… Read more
B2B Video Marketing is the most powerful tool marketers have at their disposal. The popularity of video exploded last year, with the number of videos posted on Facebook leaping from 4 billion in April 2015 to 8 billion in September… Read more
B2B Technology Marketing Journal