Chester

After 5 years of selling IT equipment and solutions, Chester came to GetIT to write about them instead. Pairing a long-time writing hobby with his experience on the corporate sales beat, he brings his own blend of storytelling to our clients and audiences.

Case Studies versus Customer Testimonials in B2B Marketing

Are marketers talking on the same wavelength as customers? Not in the IT industry at least, according to IT community Spiceworks.
This article by MarketingProfs sums up their recent report nicely. Among all the proof of disconnect between what IT… Read

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Recharging B2B Blogging in 3 Steps

Small wonder that 80% of North America’s B2B marketers (as surveyed by CMI and MarketingProfs) blog as part of their content marketing efforts. Blogging is inexpensive, sustainable, and fully under one’s control

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