Gopal leads the content initiatives for GetIT Comms, where he helps the world’s best technology companies deliver their message to the right audience. Prior to GetIT Comms, he was Head of Global Marketing for KNOLSKAPE - one of World’s Top 20 Learning Gamification company. He has over 10 years of experience in journalism and marketing, having worked with International Data Group (IDG) - the world's leading technology media, events and research company and with New Indian Express, one of India’s largest daily newspaper. His articles have appeared in several global publications.
There were two cows in a field. One said “moo”, the other one said, “I was going to say that!”
Ok, maybe that’s
If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and instead get a funnel. Are we supposed to…
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It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help
MoreThere were two cows in a field. One said “moo”, the other one said, “I was going to say that!”
Ok, maybe that’s not as funny as I initially thought, but in a
If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and
More
As a digital marketer, how can you incorporate B2B Content marketing to get the attention of your potential customer? By creating a B2B Content marketing plan.
The days when one could attract
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