B2B Technology Marketing Journal
It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.
Traditional… Read more “7 Steps to Plan a B2B Content Marketing Strategy”
There were two cows in a field. One said “moo”, the other one said, “I was going to say that!”
Ok, maybe that’s not as funny as I initially thought, but in a world of me-too marketing, how can B2B… Read more “This is No Joke – How Humour Can Help B2B Marketers Connect With Their Audience ”
If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and instead get a funnel. Are we supposed to… Read more “The B2B Tech Marketing Funnel is Dead – Long Live the Funnel”
As a digital marketer, how can you incorporate B2B Content marketing to get the attention of your potential customer? By creating a B2B Content marketing plan.
The days when one could attract a customer with savvy advertising copy are… Read more “First Step to Build an Effective B2B Content Marketing Plan”
B2B Technology Marketing Journal