B2B Technology Marketing Journal
Author

Ishan Bhattacharya

Ishan Bhattacharya
Ishan has been a journalist with mainstream as well as B2B media. He brings a crisp blend of traditional and modern writing ethos to the content he produces. He strongly believes that working smart is as important as working hard, which enables him to produce content at a breakneck pace without sacrificing on quality.
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Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

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Be it businesses or consumers, it cannot be denied that Artificial Intelligence (AI) has touched our hearts. From helping enterprises scale, predicting climate change, helping detect life-threatening diseases to Siri’s witty replies, AI has amazed us in so many ways… Read more “Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI”

Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

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So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your clients.
Your content team’s passion for the English language and their willingness to “give up… Read more “Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish”

Four Tips for B2B Marketers to Save their Newsletters from Dying

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Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they have, opportunities to play around with design and content tone is not much owing to… Read more “Four Tips for B2B Marketers to Save their Newsletters from Dying”

How B2B Marketers can Achieve Audacious Goals by Going Social

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There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy… Read more “How B2B Marketers can Achieve Audacious Goals by Going Social”

Nurture a B2B Customer Journey, One Micro-Moment at a Time

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In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.
The… Read more “Nurture a B2B Customer Journey, One Micro-Moment at a Time”

B2B Technology Marketing Journal
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