Sadhana Subramanian

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

Rodger Jones, Director-Brand Strategy, Bader Rutter, says the Brand Asset Management model helps B2B marketers focus on brand positioning and create competitive differentiators.

What makes a brand? Sounds like an existential question, doesn’t
it? Only it isn’t.

On face value,… Read more

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