As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look for one, replete with sniffer dogs, drones, and Golden Retriever Beacons–if you are a Marvel… Read more
What makes a brand? Sounds like an existential question, doesn’t
it? Only it isn’t.
Rodger Jones, Director-Brand Strategy, Bader Rutter, says the Brand Asset Management model helps B2B marketers focus on brand positioning and create competitive differentiators.
On face value,… Read more
Here’s the thing about programmatic marketing: Some like it hot, some like it cold.
Extremely hot among B2C marketers, programmatic marketing—using technology to buy and sell digital media instead of relying on human interactions to manually place digital ads–has been… Read more