B2B Technology Marketing Journal
Author

Sadhana Subramanian

Avatar
S

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

B

What makes a brand? Sounds like an existential question, doesn’t
it? Only it isn’t.

Rodger Jones, Director-Brand Strategy, Bader Rutter, says the Brand Asset Management model helps B2B marketers focus on brand positioning and create competitive differentiators.

On face value,… Read more “Brand Identity: How to Make a Brand an Astoundingly Valued Asset”

Programmatic Marketing: A Good Fit for B2B Tech Marketers?

P

Here’s the thing about programmatic marketing: Some like it hot, some like it cold.
Extremely hot among B2C marketers, programmatic marketing—using technology to buy and sell digital media instead of relying on human interactions to manually place digital ads–has been… Read more “Programmatic Marketing: A Good Fit for B2B Tech Marketers?”

B2B Technology Marketing Journal
/* ]]> */