B2B Technology Marketing Journal
Author

Sunil Shah

Sunil Shah
Sunil has been a technology journalist and editor for over a decade. He prides himself on his ability to tell a story clearly and concisely. This is particularly apparent in the content he produces, which contains an expert blend of storytelling and product marketing. Sunil is constantly looking for the perfect styles and medium to deliver the client’s message.
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Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…

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So, you are a marketing manager for a B2B technology company.
Congratulations! The work’s interesting, and the pay’s pretty good.

But you have a problem. How do you divvy up your (sometimes
limited) budget into different marketing activities? There’s below… Read more “Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…”

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

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B2B technology marketing is having its Star Trek moment: It’s going where no man has gone before.
New technology, new processes, and new responsibilities (having sales targets! sacré bleu!) mean that today’s B2B technology marketers are operating in an… Read more “B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO”

B2B Technology Marketing Journal
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