B2B Technology Marketing Journal
Author

Sunil Shah

Sunil Shah
Sunil has been a technology journalist and editor for over a decade. He prides himself on his ability to tell a story clearly and concisely. This is particularly apparent in the content he produces, which contains an expert blend of storytelling and product marketing. Sunil is constantly looking for the perfect styles and medium to deliver the client’s message.
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Why Generational Differences are Suddenly Key to Shaping B2B Technology Marketing

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One of the foundations of B2B technology marketing–especially for lead generation and nurturing–is ensuring correct segmentation and the accurate targeting of content. Aligning the right content to the right customer segment is key to lead nurturing success. But what is… Read more “Why Generational Differences are Suddenly Key to Shaping B2B Technology Marketing”

B2B Technology Marketing Journal
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