B2B Technology Marketing Journal
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Suraj

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After graduating with a Bachelor’s in Science, Suraj decided to explore the startup scene in Singapore, developing interactive educational content for clients in the medical, education and entertainment industries. He joined the GetIT team to use his writing and visual storytelling skills to contribute to their content creation department.
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6 Approaches To Storytelling In B2B Marketing

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The claim that facts and rationalisations alone decide business purchases is a myth. In every purchase (even in B2B), people make the decisions, not companies. And good storytelling is what drives people to make decisions.
Stories have a universal power… Read more “6 Approaches To Storytelling In B2B Marketing”

Lead Nurturing Down A Changing Funnel

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For a long time, we have looked at the purchase journey in funnel terms: prospects entering on top, getting nurtured down the middle, and converting at the bottom.
This traditional, linear model has worked well – so far.
We… Read more “Lead Nurturing Down A Changing Funnel”

B2B Technology Marketing Journal
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