After graduating with a Bachelor’s in Science, Suraj decided to explore the startup scene in Singapore, developing interactive educational content for clients in the medical, education and entertainment industries. He joined the GetIT team to use his writing and visual storytelling skills to contribute to their content creation department.

lead nurturing

Lead Nurturing Down A Changing Funnel

For a long time, we have looked at the purchase journey in funnel terms: prospects entering on top, getting nurtured down the middle, and converting at the bottom.
This traditional, linear model has worked well – so far.
We… Read more

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6 Approaches To Storytelling In B2B Marketing

The claim that facts and rationalisations alone decide business purchases is a myth. In every purchase (even in B2B), people make the decisions, not companies. And good storytelling is what drives people

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