Ujjainee started her career as a print journalist and subsequently contributed as the editor for 2 international technology magazines for over 4 years. Intrigued by the social media revolution and with an appetite to explore its potential as an essential communicating channel, she joined GetIT to reach out to clients and readers with relevant and interesting reads.

Why Communications Marketing and not Marketing Communications?

“You’re not just selling coffee,” Edelman said. “You’re selling a relationship.”
We all know how technology has changed digital marketing campaigns in the past few years. Social media has pulled down the corporate firewall preventing marketers from meeting consumers during… Read

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