B2B Technology Marketing Journal
Category

Branding

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Brand Identity: How to Make a Brand an Astoundingly Valued Asset

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What makes a brand? Sounds like an existential question, doesn’t
it? Only it isn’t.

Rodger Jones, Director-Brand Strategy, Bader Rutter, says the Brand Asset Management model helps B2B marketers focus on brand positioning and create competitive differentiators.

On face value,… Read more “Brand Identity: How to Make a Brand an Astoundingly Valued Asset”

Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

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Be it businesses or consumers, it cannot be denied that Artificial Intelligence (AI) has touched our hearts. From helping enterprises scale, predicting climate change, helping detect life-threatening diseases to Siri’s witty replies, AI has amazed us in so many ways… Read more “Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI”

Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

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So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your clients.
Your content team’s passion for the English language and their willingness to “give up… Read more “Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish”

How B2B Marketers can Achieve Audacious Goals by Going Social

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There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy… Read more “How B2B Marketers can Achieve Audacious Goals by Going Social”

Nurture a B2B Customer Journey, One Micro-Moment at a Time

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In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.
The… Read more “Nurture a B2B Customer Journey, One Micro-Moment at a Time”

B2B Technology Marketing Journal
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