For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. Effective blogs with rich content can convert web-traffic into… Read more “Why B2B Business Blogging is Still Not Dead”
Native advertising, or sponsored content, has become the most talked about trend in the industry of late.
You’re already seeing it in action, even if you are not fully aware of it. Sponsored stories on Facebook, promoted tweets on Twitter… Read more “The Do’s and Don’ts of Native Advertising”
You’d think a name as big as Microsoft, or specifically a game console like the Xbox, would sell itself – hence, little need for any marketing sleight-of-hand.
But consumers are a fickle lot. And when they are also fans, and… Read more “Marketing Lessons from Microsoft @ E3”
“Brand journalism” is often mentioned in the same breath with “content marketing”. It’s not hard to see why – they’re like ‘best buds’ who have many things in common. In particular, both have to:
be relevant to readers,… Read more “Using Brand Journalism for Business Benefit”
Letting your customers tell the story for you is, and will always be, among the strongest ways to promote your brand. It gets around people’s innate skepticism, and it doesn’t take much to tap success that’s already there. Gold breeds… Read more “3 Ways How Not to Do a Case Study”