B2B Technology Marketing Journal
Category

Content Marketing

C

Four Tips for B2B Marketers to Save their Newsletters from Dying

F

Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they have, opportunities to play around with design and content tone is not much owing to… Read more “Four Tips for B2B Marketers to Save their Newsletters from Dying”

Nurture a B2B Customer Journey, One Micro-Moment at a Time

N

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.
The… Read more “Nurture a B2B Customer Journey, One Micro-Moment at a Time”

B2B Technology Marketing Journal
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