Be it businesses or consumers, it cannot be denied that Artificial Intelligence (AI) has touched our hearts. From helping enterprises scale, predicting climate change, helping detect life-threatening diseases to Siri’s witty replies, AI has amazed us in so many ways… Read more
B2B technology marketing is having its Star Trek moment: It’s going where no man has gone before.
New technology, new processes, and new responsibilities (having sales targets! sacré bleu!) mean that today’s B2B technology marketers are operating in an… Read more
What do you get when you mix a former CIO, the co-founder of two technology companies, and a blogger?
You get Arun O. Gupta, one of India’s most celebrated technology leaders.
Arun’s driven the IT departments at Cipla; Shoppers Stop… Read more
So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your clients.
Your content team’s passion for the English language and their willingness to “give up… Read more
As B2B technology marketers, many of us spend much of our working lives trying to understand IT decision-makers. What makes them tick? What are their current interest areas? How do we get them to read the content we’re creating for… Read more