As B2B technology marketers, many of us spend much of our working lives trying to understand IT decision-makers. What makes them tick? What are their current interest areas? How do we get them to read the content we’re creating for… Read more
Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they have, opportunities to play around with design and content tone is not much owing to… Read more
Our B2B technology marketing firm recently had its annual general meeting (in beautiful Bali!) during which some of us asked ourselves the question: What’s next?
It got me thinking: Where is B2B technology marketing headed in the near future? What… Read more
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress… Read more
In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.
The… Read more