B2B Technology Marketing Journal
Category

Demand Generation

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Marketing Lessons from Microsoft @ E3

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You’d think a name as big as Microsoft, or specifically a game console like the Xbox, would sell itself – hence, little need for any marketing sleight-of-hand.
But consumers are a fickle lot. And when they are also fans, and… Read more

Leads versus Demand: What Are You Generating?

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Are you creating demand for your offerings, or for your content?
That’s the question Eric Wittlake asked some months back over at Content Marketing Institute: an interesting discussion about the seldom-acknowledged gulf between lead generation and demand generation. Semantics? Not… Read more

B2Bento Year in Review 2012

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2012 saw several advances made in B2B marketing. B2Bento surveyed some of these and we feature a selection of our best from the year.  Thanks to all who tune in to us. Here’s to a superb 2013!
Infographic Cheat Sheet:… Read more

B2B Technology Marketing Journal
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