B2B Technology Marketing Journal
Category

Demand Generation

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Leads versus Demand: What Are You Generating?

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Are you creating demand for your offerings, or for your content?
That’s the question Eric Wittlake asked some months back over at Content Marketing Institute: an interesting discussion about the seldom-acknowledged gulf between lead generation and demand generation. Semantics? Not… Read more “Leads versus Demand: What Are You Generating?”

Marketing Metrics That Matter: Interactive Cheat Sheet

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Web, email, social media – everything is measurable to a marketer these days, so can you say information overload? How do you know which of all those metrics mean business for your business?
In August 2012, we published Marketing Metrics… Read more “Marketing Metrics That Matter: Interactive Cheat Sheet”

B2B Technology Marketing Journal
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