Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid search campaigns, content marketing efforts, and more, on a daily basis. As your marketing team… Read more
Imagine that, as a salesperson, you can simply touch an app on your smartphone screen and access a vast repository of helpful resources – anytime, anywhere. A repository that is constantly growing, and even recommending you new and relevant… Read more
You’d think a name as big as Microsoft, or specifically a game console like the Xbox, would sell itself – hence, little need for any marketing sleight-of-hand.
But consumers are a fickle lot. And when they are also fans, and… Read more
Are you creating demand for your offerings, or for your content?
That’s the question Eric Wittlake asked some months back over at Content Marketing Institute: an interesting discussion about the seldom-acknowledged gulf between lead generation and demand generation. Semantics? Not… Read more
Web, email, social media – everything is measurable to a marketer these days, so can you say information overload? How do you know which of all those metrics mean business for your business?
In August 2012, we published Marketing Metrics… Read more