B2B Technology Marketing Journal
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Featured Posts

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Learn how ABM can help stretch your marketing dollars further with this free ebook!

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Account-Based Marketing has been seeing a large increase in popularity lately. This is mostly thanks to the growing number of digital tools that make ABM much more effective than ever before.
It’s now highly sought after by B2B marketers, who… Read more “Learn how ABM can help stretch your marketing dollars further with this free ebook!”

The Evolving Face of B2B Technology Marketing

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It’s an exciting time to be a B2B technology marketer. After decades of reiterating the same old formula of just supporting sales with colourful brochures full of gobbledygook and placing adverts in trade journals, the possibilities for B2B marketers have… Read more “The Evolving Face of B2B Technology Marketing”

Essential Resources for B2B Marketers

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There is a wealth of marketing ideas, insight and knowledge out there, and we’ve made it a priority to subscribe to these different voices.
Books, blogs, and podcasts – here is our pick of essential resources for B2B marketers of… Read more “Essential Resources for B2B Marketers”

Marketing Metrics That Matter: Interactive Cheat Sheet

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Web, email, social media – everything is measurable to a marketer these days, so can you say information overload? How do you know which of all those metrics mean business for your business?
In August 2012, we published Marketing Metrics… Read more “Marketing Metrics That Matter: Interactive Cheat Sheet”

B2B Technology Marketing Journal
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