B2B Technology Marketing Journal
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Featured Posts

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Social Engagement with Facebook – Social Marketing Case Study Series

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In this slight diversion from the usual series on B2B marketing, we present a view on how to run an effective social marketing campaign on Facebook targeted at individual customers, as opposed to businesses.
Challenge
HGST (a Western Digital company,… Read more “Social Engagement with Facebook – Social Marketing Case Study Series”

Infographic Cheat Sheet : Marketing Metrics That Matter

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In a haze about heat maps, CTRs, bounce rate, CPCs, cost to sales, etc.? If you’re finding it difficult to grapple with marketing metrics and make sense of them in a way that does good to your business, this marketing … Read more “Infographic Cheat Sheet : Marketing Metrics That Matter”

B2B Technology Marketing Journal
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