Three box solution coined by Professor Govindarajan is a proven methodology for business model innovation. The basic premise of the model: It is well-understood that creating a new business and optimizing an already existing one are two fundamentally different management… Read more
B2B technology marketing is having its Star Trek moment: It’s going where no man has gone before.
New technology, new processes, and new responsibilities (having sales targets! sacré bleu!) mean that today’s B2B technology marketers are operating in an… Read more
What do you get when you mix a former CIO, the co-founder of two technology companies, and a blogger?
You get Arun O. Gupta, one of India’s most celebrated technology leaders.
Arun’s driven the IT departments at Cipla; Shoppers Stop… Read more
As B2B technology marketers, many of us spend much of our working lives trying to understand IT decision-makers. What makes them tick? What are their current interest areas? How do we get them to read the content we’re creating for… Read more
Account-Based Marketing has been seeing a large increase in popularity lately. This is mostly thanks to the growing number of digital tools that make ABM much more effective than ever before.
It’s now highly sought after by B2B marketers, who… Read more