B2B Technology Marketing Journal
Category

Interviews

I

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

B

What makes a brand? Sounds like an existential question, doesn’t
it? Only it isn’t.

Rodger Jones, Director-Brand Strategy, Bader Rutter, says the Brand Asset Management model helps B2B marketers focus on brand positioning and create competitive differentiators.

On face value,… Read more “Brand Identity: How to Make a Brand an Astoundingly Valued Asset”

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

B

B2B technology marketing is having its Star Trek moment: It’s going where no man has gone before.
New technology, new processes, and new responsibilities (having sales targets! sacré bleu!) mean that today’s B2B technology marketers are operating in an… Read more “B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO”

B2B Technology Marketing Journal
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