If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and instead get a funnel. Are we supposed to… Read more “The B2B Tech Marketing Funnel is Dead – Long Live the Funnel”
Sales enablement is one of the murkier terms in the sales and marketing sphere. Like big data, everybody has their own definition for it and how to go about it. But in the end, when we drill down, we get… Read more “Sales Enablement Beyond the Brochure”
You’ve spent months building your content marketing strategy, launched your content campaign with great confidence, anticipating a flood of leads.
Then reality hits. Instead of a flood of leads, you get a trickle of interest.
What went wrong?
83% of… Read more “How to use personas in content marketing for lead generation”
Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid search campaigns, content marketing efforts, and more, on a daily basis. As your marketing team… Read more “5 Reasons Why Marketing Automation Will Elevate Your Business”
How many times have you heard that, in marketing, there is no one-size-fits all – or some variation of it? However it’s phrased, the idea remains the same: trying to reach everybody will result in reaching nobody. Content marketing is… Read more “Mapping Content for a More Effective Funnel”