You can tell a lot about a people by the way they cross the road, can’t you? For example, in India, where I live, most people don’t wait to get a clear and open path to the far sidewalk before… Read more
A wise man once said: All marketing is a
calibration of friction.
Sure, that wise man is me. But that
doesn’t rob it of its truth, yes?
Look at it like this: Marketing’s a bit like that weird game called… Read more
So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your clients.
Your content team’s passion for the English language and their willingness to “give up… Read more
Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they have, opportunities to play around with design and content tone is not much owing to… Read more
Our B2B technology marketing firm recently had its annual general meeting (in beautiful Bali!) during which some of us asked ourselves the question: What’s next?
It got me thinking: Where is B2B technology marketing headed in the near future? What… Read more