Sales enablement is one of the murkier terms in the sales and marketing sphere. Like big data, everybody has their own definition for it and how to go about it. But in the end, when we drill down, we get… Read more
Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid search campaigns, content marketing efforts, and more, on a daily basis. As your marketing team… Read more
For a long time, we have looked at the purchase journey in funnel terms: prospects entering on top, getting nurtured down the middle, and converting at the bottom.
This traditional, linear model has worked well – so far.
We… Read more
How many times have you heard that, in marketing, there is no one-size-fits all – or some variation of it? However it’s phrased, the idea remains the same: trying to reach everybody will result in reaching nobody. Content marketing is… Read more
Yes you may very well read that title again. And you may very well wonder how these seemingly unrelated activities – one that of finding potential candidates to be your soul mate and the other that of increasing potential buyers… Read more