B2B Technology Marketing Journal

Lead Nurturing


5 Reasons Why Marketing Automation Will Elevate Your Business


Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid search campaigns, content marketing efforts, and more, on a daily basis. As your marketing team… Read more “5 Reasons Why Marketing Automation Will Elevate Your Business”

Lead Nurturing Down A Changing Funnel


For a long time, we have looked at the purchase journey in funnel terms: prospects entering on top, getting nurtured down the middle, and converting at the bottom.
This traditional, linear model has worked well – so far.
We… Read more “Lead Nurturing Down A Changing Funnel”

B2B Technology Marketing Journal
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