You can tell a lot about a people by the way they cross the road, can’t you? For example, in India, where I live, most people don’t wait to get a clear and open path to the far sidewalk before… Read more
A wise man once said: All marketing is a
calibration of friction.
Sure, that wise man is me. But that
doesn’t rob it of its truth, yes?
Look at it like this: Marketing’s a bit like that weird game called… Read more
What makes a brand? Sounds like an existential question, doesn’t
it? Only it isn’t.
Rodger Jones, Director-Brand Strategy, Bader Rutter, says the Brand Asset Management model helps B2B marketers focus on brand positioning and create competitive differentiators.
On face value,… Read more
So, you are a marketing manager for a B2B technology company.
Congratulations! The work’s interesting, and the pay’s pretty good.
But you have a problem. How do you divvy up your (sometimes
limited) budget into different marketing activities? There’s below… Read more
Be it businesses or consumers, it cannot be denied that Artificial Intelligence (AI) has touched our hearts. From helping enterprises scale, predicting climate change, helping detect life-threatening diseases to Siri’s witty replies, AI has amazed us in so many ways… Read more