B2B Technology Marketing Journal
Category

Marketing Strategy

M

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

B

What makes a brand? Sounds like an existential question, doesn’t
it? Only it isn’t.

Rodger Jones, Director-Brand Strategy, Bader Rutter, says the Brand Asset Management model helps B2B marketers focus on brand positioning and create competitive differentiators.

On face value,… Read more “Brand Identity: How to Make a Brand an Astoundingly Valued Asset”

Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…

W

So, you are a marketing manager for a B2B technology company.
Congratulations! The work’s interesting, and the pay’s pretty good.

But you have a problem. How do you divvy up your (sometimes
limited) budget into different marketing activities? There’s below… Read more “Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…”

Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

D

Be it businesses or consumers, it cannot be denied that Artificial Intelligence (AI) has touched our hearts. From helping enterprises scale, predicting climate change, helping detect life-threatening diseases to Siri’s witty replies, AI has amazed us in so many ways… Read more “Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI”

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

B

B2B technology marketing is having its Star Trek moment: It’s going where no man has gone before.
New technology, new processes, and new responsibilities (having sales targets! sacré bleu!) mean that today’s B2B technology marketers are operating in an… Read more “B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO”

B2B Technology Marketing Journal
/* ]]> */