As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look for one, replete with sniffer dogs, drones, and Golden Retriever Beacons–if you are a Marvel… Read more
Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our marketing efforts aligned with the needs and requirements of these partners?
While enterprise technology marketing… Read more
You can tell a lot about a people by the way they cross the road, can’t you? For example, in India, where I live, most people don’t wait to get a clear and open path to the far sidewalk before… Read more
A wise man once said: All marketing is a
calibration of friction.
Sure, that wise man is me. But that
doesn’t rob it of its truth, yes?
Look at it like this: Marketing’s a bit like that weird game called… Read more
What makes a brand? Sounds like an existential question, doesn’t
it? Only it isn’t.
Rodger Jones, Director-Brand Strategy, Bader Rutter, says the Brand Asset Management model helps B2B marketers focus on brand positioning and create competitive differentiators.
On face value,… Read more