Three box solution coined by Professor Govindarajan is a proven methodology for business model innovation. The basic premise of the model: ItKeep Reading
Among the B2B technology marketers I’ve had the privilege of working
with, few ideas are getting as much interest as account-based marketing.
In fact, almost 90% of B2B technology marketers I’ve met recently atMore
As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look for one, replete with sniffer dogs, drones,More
Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our marketing efforts aligned with the needs andMore