Three box solution coined by Professor Govindarajan is a proven methodology for business model innovation. The basic premise of the model: It is well-understood that creating a new business and optimizing an already existing one are two fundamentally different management… Read more
B2B technology marketing is having its Star Trek moment: It’s going where no man has gone before.
New technology, new processes, and new responsibilities (having sales targets! sacré bleu!) mean that today’s B2B technology marketers are operating in an… Read more
What do you get when you mix a former CIO, the co-founder of two technology companies, and a blogger?
You get Arun O. Gupta, one of India’s most celebrated technology leaders.
Arun’s driven the IT departments at Cipla; Shoppers Stop… Read more
So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your clients.
Your content team’s passion for the English language and their willingness to “give up… Read more
Here’s the thing about programmatic marketing: Some like it hot, some like it cold.
Extremely hot among B2C marketers, programmatic marketing—using technology to buy and sell digital media instead of relying on human interactions to manually place digital ads–has been… Read more