B2B Technology Marketing Journal
Category

Marketing Strategy

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Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

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So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your clients.
Your content team’s passion for the English language and their willingness to “give up… Read more “Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish”

Programmatic Marketing: A Good Fit for B2B Tech Marketers?

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Here’s the thing about programmatic marketing: Some like it hot, some like it cold.
Extremely hot among B2C marketers, programmatic marketing—using technology to buy and sell digital media instead of relying on human interactions to manually place digital ads–has been… Read more “Programmatic Marketing: A Good Fit for B2B Tech Marketers?”

Four Tips for B2B Marketers to Save their Newsletters from Dying

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Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they have, opportunities to play around with design and content tone is not much owing to… Read more “Four Tips for B2B Marketers to Save their Newsletters from Dying”

How B2B Marketers can Achieve Audacious Goals by Going Social

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There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy… Read more “How B2B Marketers can Achieve Audacious Goals by Going Social”

B2B Technology Marketing Journal
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