B2B Technology Marketing Journal
Category

News

N

Why Generational Differences are Suddenly Key to Shaping B2B Technology Marketing

W

One of the foundations of B2B technology marketing–especially for lead generation and nurturing–is ensuring correct segmentation and the accurate targeting of content. Aligning the right content to the right customer segment is key to lead nurturing success. But what is… Read more “Why Generational Differences are Suddenly Key to Shaping B2B Technology Marketing”

6 Approaches To Storytelling In B2B Marketing

6

The claim that facts and rationalisations alone decide business purchases is a myth. In every purchase (even in B2B), people make the decisions, not companies. And good storytelling is what drives people to make decisions.
Stories have a universal power… Read more “6 Approaches To Storytelling In B2B Marketing”

B2B Technology Marketing Journal
/* ]]> */