B2B Technology Marketing Journal
Category

Social Media

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Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

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Be it businesses or consumers, it cannot be denied that Artificial Intelligence (AI) has touched our hearts. From helping enterprises scale, predicting climate change, helping detect life-threatening diseases to Siri’s witty replies, AI has amazed us in so many ways… Read more “Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI”

How B2B Marketers can Achieve Audacious Goals by Going Social

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There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy… Read more “How B2B Marketers can Achieve Audacious Goals by Going Social”

Nurture a B2B Customer Journey, One Micro-Moment at a Time

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In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.
The… Read more “Nurture a B2B Customer Journey, One Micro-Moment at a Time”

B2B Technology Marketing Journal
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