As B2B technology marketers, many of us spend much of our working lives trying to understand IT decision-makers. What makes them tick? What are their current interest areas? How do we get them to read the content we’re creating for… Read more
Account-Based Marketing has been seeing a large increase in popularity lately. This is mostly thanks to the growing number of digital tools that make ABM much more effective than ever before.
It’s now highly sought after by B2B marketers, who… Read more
It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.
Traditional… Read more
There were two cows in a field. One said “moo”, the other one said, “I was going to say that!”
Ok, maybe that’s not as funny as I initially thought, but in a world of me-too marketing, how can B2B… Read more
Here’s the thing about programmatic marketing: Some like it hot, some like it cold.
Extremely hot among B2C marketers, programmatic marketing—using technology to buy and sell digital media instead of relying on human interactions to manually place digital ads–has been… Read more