Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they have, opportunities to play around with design and content tone is not much owing to… Read more
Our B2B technology marketing firm recently had its annual general meeting (in beautiful Bali!) during which some of us asked ourselves the question: What’s next?
It got me thinking: Where is B2B technology marketing headed in the near future? What… Read more
There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy… Read more
One of the foundations of B2B technology marketing–especially for lead generation and nurturing–is ensuring correct segmentation and the accurate targeting of content. Aligning the right content to the right customer segment is key to lead nurturing success. But what is… Read more
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress… Read more