B2B Technology Marketing Journal

Latest stories

7 Steps to Plan a B2B Content Marketing Strategy

7

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.
Traditional… Read more “7 Steps to Plan a B2B Content Marketing Strategy”

Programmatic Marketing: A Good Fit for B2B Tech Marketers?

P

Here’s the thing about programmatic marketing: Some like it hot, some like it cold.
Extremely hot among B2C marketers, programmatic marketing—using technology to buy and sell digital media instead of relying on human interactions to manually place digital ads–has been… Read more “Programmatic Marketing: A Good Fit for B2B Tech Marketers?”

Four Tips for B2B Marketers to Save their Newsletters from Dying

F

Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they have, opportunities to play around with design and content tone is not much owing to… Read more “Four Tips for B2B Marketers to Save their Newsletters from Dying”

B2B Technology Marketing Journal
/* ]]> */